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Impress Customers with Smart Technology

It’s an experience most clients throughout the building lifecycle don’t know exists for them! 

In the last decade, the word ​“smart” has transitioned from how you describe someone to how you use technology in your everyday life. People are using smart technology on their phones, televisions, doorbells, vacuums, lighting, and even refrigerators.

When a new product or service enters the marketplace, people try to figure out how to implement it into your life. Every day, more and more homes are becoming ​“smart.”

Smart technology is revolutionizing all aspects of Real Estate, from construction to operation and maintenance of buildings. It is available to the major players with entire teams focused on IT, as well as smaller players, down to homeowners looking to remodel their homes. Smart technology doesn’t just make the lives of all stakeholders throughout the built world easier, more convenient, and less stressful; it makes it fun and interactive!

So why wouldn’t you offer a ​“smart” experience to your clients and contractors as a value of working with your company?


Here are some tips on how you can impress your collaborators with ​“smart” technology:

  • Review your current workflow. Decide where you can implement technology that helps engage conversations inside the home. Is your current sales process interactive, memorable, and engaging?
  • Ask clients what type of technology they use inside their home. And be up-to-date on the latest technology so you’ll be on the same page as the client.
  • Show them the technology you use in your business to help give them great customer experience. You will stand out from the competition, and they’ll be excited you are making their life easier. Lydul is an obvious software application worth showing off. But there are many more technology trends to demonstrate, such as drones, site sensors, or 
  • Hand them an iPad, let them search, and shop for products.
  • Show them photos of their project on a contract. Clients expect to see pricing, color options, and styles up front. You can even offer good, better, best pricing options or packages.

How can you be more transparent about how you use technology in your sales process?

1. Marketing

Maintain a professional image by adding your logo and customer’s correct information to contracts. Add photos of the project to estimates with exact specifications and measurements so clients feel confident they’re not getting ripped off.

2. Communication

Communicate project timelines upfront with photos and transparent pricing to ease those ​“involved” clients’ minds. 

Lydul offers a feature that improves communication: the “My Requests” tab in both the web and mobile app. Lydul lets all your clients seamlessly schedule work with you and start a 1-on-1 service request channel with your client and track accountability.

3. Customer Experience

Great customer experience provides value, ease of use, and an enjoyable experience from estimation to completion of a project. Involve the homeowner as much as possible in your sales process. 


Let customers know — prior to your meeting — that you use digital tools to help speed up the appointment. And that it’ll bring them the best price and experience possible.

Learn more about impressing homeowners with technology from industry technology leaders. Maybe even attend a networking event.

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